What does "reads like a colleague" mean?

Every email is written for the individual contact, short and without marketing speak, the way a colleague from the industry would write.

How long did it take to see results?

The €350,000 in pipeline came together in the first three months.

HR tech startup

Name auf Wunsch des Kunden nicht genannt

HR Tech Startup Builds a €350,000 Pipeline in New DACH Business in 3 Months

An HR tech startup wanted to win new customers in the DACH region but had no working outbound channel yet. We built new customer acquisition from the ground up, with German data sources and emails that read as if a colleague had written them. After three months, there was €350,000 in new pipeline.

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Veröffentlicht November 2026 · Zahlen: Angabe des Kunden

+350,000

New pipeline in euros

Months to result

Outbound pipeline before the start in euros

Hintergrund

Seed-stage HR tech startup with software for HR departments, selling to companies in the DACH region.

Auf einen Blick

HerausforderungLösungErgebnis

Herausforderung: No outbound in the DACH market

Lösung: New customer acquisition built from the ground up

Ergebnis: +€350,000 pipeline

Herausforderung: Patchy data on German companies

Lösung: German data sources beyond standard databases

Ergebnis: The right contacts in the target market

Herausforderung: Template emails get ignored

Lösung: Individual emails in the tone of a colleague

Ergebnis: Personal outreach that lands

Die Herausforderung

The goal was to open up the DACH market systematically, but there was no outbound yet. International databases often cover German companies and contacts only partially, and standardized template emails are quickly ignored in German-speaking B2B.

1No existing outbound channel for the DACH market
2Patchy coverage of German companies in international databases
3Template emails quickly feel interchangeable in DACH B2B

Die Lösung

We built the target audience from German data sources that go beyond standard databases and wrote every message individually. Week by week, we adjusted the audience and the message until it was clear which trigger and which offer lead to conversations.

Schritt 1
Target audience from German data sources, not just standard databases
Schritt 2
Individual emails without templates, in the tone of a colleague
Schritt 3
Outreach built around concrete triggers at each company
Schritt 4
Weekly adjustments until message-market fit

Vorher und nachher

VorherNachher

Outbound in the DACH marketNonexistentRunning channel with pipeline

DataInternational databasesGerman data sources

MessagesTemplatesIndividual for each contact

Die Ergebnisse

€350,000 in new pipeline in three months

Within three months, a market with no outbound activity turned into a channel that reliably delivers conversations and pipeline.

+€350,000 pipeline in three months
New DACH business built from zero
A clear picture of which message starts conversations in the German-speaking market

Häufige Fragen

International databases often cover German companies and their contacts incompletely. With German sources, outreach also reaches the companies missing there.