SalesTech startup
Name withheld at the client's request
SalesTech Startup Triples ARR in 6 Months
A seed-stage SalesTech startup wanted to grow faster than a sales team doing its own manual research would allow. We built a complete outbound system that supplies every SDR with pre-qualified accounts every day. The SDRs no longer research; they call. The result: three times the ARR in six months and a sales team that grew from two to eight people.
Published November 2026 · Figures: Reported by the customer
3×
ARR growth
8
People on the sales team after
2
People on the sales team before
6
Months to result
Background
Software startup from the DACH region that supports sales teams with its own product. Seed-funded, selling through SDRs and account executives.
At a glance
Challenge: SDRs do their own research
Solution: Pre-qualified accounts with decision-maker and contact details
Result: SDRs only make calls
Challenge: No predictable supply of accounts
Solution: Selection by current buying signals
Result: New, well-matched accounts every day
Challenge: Growth depends on research
Solution: The system supplies every new team member
Result: Team from 2 to 8, ARR tripled
The Challenge
The team consisted of one SDR and one account executive. A large part of every week went into finding suitable companies, contacts and contact details. That effort would have repeated for every additional salesperson, so growth depended directly on manual research.
- 1SDRs spent much of their time on research instead of conversations
- 2No predictable supply of accounts with a current need
- 3Every new sales hire would have multiplied the research effort
The Solution
We built an outbound system that takes over all the groundwork: it finds accounts with a current buying signal, identifies the decision-maker, verifies email and phone number, and delivers short research for the first call. Everything lands directly in the CRM, distributed across the SDRs.
- Step 1
Accounts selected by buying signals, such as new executives, open sales roles or strong growth
- Step 2
Decision-maker with role, verified email and phone number for each account
- Step 3
Pre-call research on every account so the first call lands
- Step 4
Direct handoff into the CRM, assigned to a specific SDR
- Step 5
Weekly adjustment of audience and message based on call outcomes
Before and after
The Results
Three times the ARR in six months
With a reliable supply of accounts, the startup was able to scale its sales team without the research effort growing along with it. One SDR and one AE became five SDRs and three AEs.
- ARR tripled in six months
- Sales team grew from 2 to 8 people (5 SDRs, 3 AEs)
- SDRs no longer prospect manually; they only make calls
Frequently asked questions
The reason the account is a fit right now (the buying signal), the decision-maker with their role, a verified email address and phone number, and short research for the first call.
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