Define and order your target group

Know who to approach. And get the right contacts.

Describe your ideal customer to the AI and check it against real companies. Our data team supplies the contacts you are missing.

Elevator pitch

Try it on your own website.

See which target groups and decision-makers fit your offer.

Target group editorExample
Lead search assistant

Lead search assistant

One question at a time · online

We sell software to business customers.

Got it. Who exactly are you looking for?

Description

Companies that sell to business customers

Fits your company profile.

Applied

Where should the companies be based?

Location

Germany, Austria, Switzerland

Your sales area according to your company profile.

Skip Apply

Active filters

  • Sells to business customers

Live matches

  • Knoll MB logo

    Knoll MB

    Fits
  • Webasto logo

    Webasto

    Fits
  • Suxxeed logo

    Suxxeed

    Fits
  • Rapid Object logo

    Rapid Object

    Fits

A path from a mid-sized company

Who are we actually talking to?

Katrin M. Example

Managing director of an industrial components manufacturer

  1. The question

    Sales should approach new customers, but asked "who exactly?" the only answer is "industry".

  2. The problem

    A bought list arrives quickly, but many companies on it are resellers, not manufacturers.

  3. The turning point

    In the elevator pitch Katrin sees matching target groups with decision-makers, built from her own website.

    Go to the elevator pitch

  4. The result

    She checks every company against evidence and orders the missing contacts from the data team.

    Go to the order process

Elevator pitch for your website

Your website turns into target groups and decision-makers.

The platform reads your website and shows who you can sell to.

  • Up to three target groups

    Each with a reason.

  • Your company at a glance

    Industry, focus, a picture of your website.

  • Your reference customers

    The customers you name publicly.

  • Five decision-makers per group

    Real people, last name shortened.

How decision-makers appear in the check

Example

  • Jana K.

    Managing director

  • Tobias R.

    Head of purchasing

  • Selin A.

    Head of production

If real people are missing, the AI adds marked placeholders. Signals, campaign texts and meetings in the check are fixed.

Elevator pitch

Try it on your own website.

See which target groups and decision-makers fit your offer.

Marlon PulatPrefer to talk in person?Book a time with MarlonMarlon Pulat · Head of Growth

A check per company

Every company gets a verdict. With evidence.

The fit check compares the description of every company with your customer profile.

  • Fits

    A quote from the company description proves the fit.

  • Unclear

    The description is missing or too vague. No guessing.

  • Does not fit

    The company is clearly something else, such as a reseller instead of a maker.

Sample Company Ltd

Example
Fits
"We develop and manufacture measuring devices for the food industry."
  • Without a quote there is no "fits".
  • With a thumbs up or down you show the check what you mean.
AI editor with the lead search assistant on the left and the live result list on the right, with fit markers and fit check. Names are blurred.
The assistant on the left, the result list with a verdict per company on the right.

Which way fits you?

The right way to your target group.

Pick your situation
Overview of the target group tools with cards for similar companies, map, competitors and deal patterns.
The overview: every card is a way to your target group.

Try it yourself

Define your first target group in the platform.

Describe customers, check matches. You decide afterwards whether to order.

Sign up for free

Order leads

How an order with our data team works.

If the contacts found are not enough, our data team researches more matching companies.

  1. 1 / 4

    Send the order

    Pick a variant and send it. Your target group needs an industry or your own description.

  2. 2 / 4

    Target group locked

    It stays unchanged until delivery or rejection. You can withdraw any time while the order is open.

  3. 3 / 4

    Data team checks

    The team checks your criteria. If it rejects the order, you get an email with the reason.

  4. 4 / 4

    List delivered

    An email states the number of contacts and companies and links to the list.

As shown in the platform, processing takes up to 24 hours.

Two variants

Static list

Contact data only, for campaigns with fixed texts.

  • Name
  • Company
  • Title
  • Email
  • LinkedIn

With research columns

Researched columns for personal AI texts. One to twelve, including your own.

  • Current signal
  • Industry event
  • Company news
  • Job change
  • Buying trigger

Under "Similar companies" you order contacts for up to 100 companies directly.

"Find More" searches available data right away, 250 or 500 contacts. Only saving uses credits.

Control and limits

What the platform does. And what it does not.

Runs on its own

  • Fit check of every company.
  • "Find More" in available data.
  • Email on delivery or rejection.

You decide

  • Apply or skip suggestions.
  • Rate companies with a thumbs up or down.
  • Order, pick a variant, withdraw.

Limits

  • No fixed number per order.
  • The market estimate is not a promise.
  • Similarity is reasoned by an AI, not a score.
  • "Learn from your deals" only with HubSpot.

Frequently asked questions

What does a lead order cost?

The order dialog shows no price. Your plan is listed under "Pricing". With "Find More", only saving uses credits.

How long does delivery take?

As shown in the platform, up to 24 hours. You get an email as soon as the list is ready.

Can I withdraw an order?

Yes, while the order is open. After that you can edit the target group again.

What is the difference between "Find More" and a lead order?

"Find More" searches available data right away. With a lead order, our data team researches by hand.

How many contacts will I get?

We do not promise a fixed number. The delivery email states the number of contacts and companies.

Do I need HubSpot?

Only for "Learn from your deals". Everything else works without a CRM.

How accurate is the market estimate?

It is an estimate, not a count. The result list with a verdict per company is what you can rely on.

What does the elevator pitch show, and what is only an example?

Target groups, industry, reference customers and decision-makers found are real. Signals, campaign texts and meetings are fixed examples.

Next steps

Once your target group is set.

Otto Lang

Sales Automation was founded by Otto and Anton Lang in Munich.

Otto Lang, Founder and managing director · About us

Personal call

Prefer to talk first? Pick a time.

We look at your target group together.

What you get from the call

  • Which target groups fit your offer.
  • Which way to your target group is right for you.
  • Whether a lead order is worth it, with no obligation.
Portrait of Marlon Pulat, Head of Growth at Sales Automation

Marlon Pulat

Head of Growth