Knowledge
Sales and markets, explained simply.
Guides in plain language for business owners and managing directors of mid-sized B2B companies. No jargon, with examples from everyday B2B work and a glossary for every term.
Guides
- Strategy
Go-to-Market Strategy: A Plain-English Guide for Business Owners
What a go-to-market strategy is, which steps it includes, and how to plan your route to market as a mid-sized B2B company.
Reading time: about 12 minutes
- Target audience
How to Create an Ideal Customer Profile (ICP) for B2B
How to define your B2B target audience, split it by company traits, roles and signals, and test it with real data. Includes six ways to do it in the platform.
Reading time: about 14 minutes
DataLead database: provider comparison and keeping data current
What a lead database is, why data goes stale and how to find new contacts most accurately. With a comparison of 23 providers.
Reading time: about 15 minutes
Glossary
Every term around markets, sales and sales automation, explained briefly and clearly on its own page.
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