More qualified meetingsMorequalifiedmeetingsfor your B2B sales team.foryourB2Bsalesteam.

We manage the entire process from defining your audience to handing over qualified meetings. This includes researching companies and decision-makers, preparing contact data, creating and running campaigns, and following up through LinkedIn and email. We handle incoming replies, answer questions and coordinate appointments.

Together we define what qualifies a prospect, including company fit, role, relevant needs and concrete interest in a conversation. Your sales team receives the conversation history and qualification details at handoff. Your team then handles the sales conversation, proposal and close.

Our service is for B2B companies that want a reliable process for winning new business customers. It is particularly useful when your offer needs explanation, the right decision-makers do not come to you on their own, and your sales team needs more time for qualified conversations instead of research and follow-up.

Company size is not the only factor. We assess how clearly your audience is defined, the value of your offer, the size of the reachable market and whether the investment makes sense relative to potential contract value. Your team also needs capacity to handle the meetings and follow up on opportunities. We review these requirements together before starting.

Initially we need your knowledge of your offer and customers: the problems you solve, the companies you serve and why customers choose you. Customer examples, common objections and previous sales experience help us make outreach specific. We also agree on exclusion lists, qualification criteria and the access needed for the selected channels and systems.

You appoint a contact person, approve the audience and messaging, and make time available for qualified prospects. During operations we need feedback on meeting quality and the progress of sales opportunities. We handle research, campaigns, replies and scheduling. Your sales team takes the qualified meetings forward to proposals and closing.

First we review your offer, audience, existing sales activities and qualification criteria. We then prepare contact lists, messaging and campaigns, while setting up the agreed channels and the handoff to your sales team. We agree on the content with you before outreach starts.

Once campaigns are running, we assess which audiences and messages generate replies, handle responses and improve the campaigns. Initial replies and qualified meetings are different milestones. Timing depends on your audience, offer, available data, approvals and technical preparation. We agree on a project-specific timeline rather than promise a fixed meeting count by a universal deadline.

Pricing for the managed service depends on the work we handle, such as customer research, data enrichment, campaign creation, ongoing outreach, reply handling and meeting handoff. The number of markets, audiences and channels also affects scope. Managed operations are offered for a monthly fee; software-only access is a separate entry point.

Your proposal sets out the software and operational services included, the volumes assumed and any one-time setup costs or additional data and channel fees. It also specifies the contract term and cancellation conditions. The free funnel analysis helps you assess your audience and sales process. It does not include the managed sales service. This gives you a clear view of deliverables and price before deciding.

The key measure is qualified meetings with relevant contacts. We agree on what “qualified” means before starting. We also track the steps that lead to meetings: target customers reached, replies, positive responses, and the conversion of interest into booked and attended conversations. This helps us identify where to improve the audience, messaging or follow-up.

Commercial evaluation also considers the opportunities, proposals and closed deals that follow from meetings, using feedback from your sales team. We distinguish between a booked appointment, an attended qualified meeting, an open opportunity and won revenue. Contact volume alone does not demonstrate success, and potential contract value is not realized revenue.

We are not lead vendors and not pure software. We take over the entire outbound funnel operationally: from target audience definition through daily inbox operations to meeting handover — with proprietary technology, dedicated GTM team, and measurable results. You get qualified meetings, not a list.

No. We integrate into your existing CRM (Salesforce, HubSpot, Pipedrive, etc.). All qualified leads and meetings are entered directly there — no system change needed.

Sales Automation is fully GDPR compliant. Data stored in Germany, no data resale, DPA available on request. Our data protection officer can be reached at hello@sales-automation.ai.